Level 2 Creative iMedia
Why do we teach this course?
Creative iMedia gives students the opportunity to explore the exciting world of digital media. This practical and engaging course is designed to help learners understand how media products are planned, created, and used in the modern digital world. Students develop creative design skills and technical knowledge through hands-on projects using industry-standard software
How will I be assessed?
The qualification is assessed through a combination of coursework (non-examined assessment) and an external written examination.
| Component | Method of Assessment | Weighting |
|---|---|---|
| R093 – Creative iMedia in the media industry | Written exam (1 hour 15 mins) | 40% |
| R094 – Visual identity and digital graphics | Non-examined assessment (coursework) | 25% |
| R097 – Interactive digital media (chosen optional unit) | Non-examined assessment (coursework) | 35% |
Core Units
All students will complete the following mandatory components:
- R093 – Creative iMedia in the Media Industry:
Explores the different sectors of the media industry, job roles, and how media products are planned and created. Students will learn about pre-production documentation, legal and ethical considerations, and target audiences. - R094 – Visual Identity and Digital Graphics:
Students learn how to develop a visual identity for a client and use industry-standard software to create digital graphics. This unit focuses on design principles, file formats, and editing techniques. - R097 – Interactive Digital Media:
In this creative project, students plan, design, and create an interactive digital product — such as a website, app interface, or multimedia presentation. The unit allows learners to combine creativity with technical ability while responding to a client brief.
What skills will I develop?
Throughout the course, students will:
- Develop creative and technical digital design skills.
- Gain experience using professional software for image editing and multimedia design.
- Learn to interpret client briefs and manage projects effectively.
- Build transferable skills including problem-solving, teamwork, and communication.
What are my options after GCSE?
This course provides a strong foundation for further study or career pathways in:
- Creative Media Production
- Graphic Design
- Digital Marketing
- Web Design
- Animation or Game Design
It also prepares learners for progression to Level 3 Creative Media, IT, or related vocational qualifications, as well as apprenticeships in digital or creative industries.